Accountants and Bookkeepers, it is time to embrace social media, build a tribe of fans and show them that you are a leader in your field.
Now before you pull out the excuse “but accountants are not creative” or “social media won’t work for me”, let me tell you that this course will show you that you don’t need to be great at drawing, you don’t need to have a graphic design degree and you can do it by spending less than 2 hours a week to create engaging content and build your tribe.
I get asked at least on a weekly basis... “How do you do it? How do you run a successful (and award winning) Financial Coaching and Bookkeeping Business when you are on Social Media all the time? And does it even have any impact on your business?”
The truth is I am not on social media all the time. Far from it. And in this course you will learn the exact methods I use across my Facebook and Instagram accounts to source content, create content and make it look pretty (well as pretty as it is going to look coming from an accountant!).
So what is the return on investment I hear you ask? You are after all a #numbersnerd just like me.
Well we spend zero dollars on “normal” advertising (print advertising, website advertising, SEO or any kind of paid Facebook ads) and we still receive between 2-3 potential new client enquiries each week via Facebook. I would call that a pretty bloody good return on investment wouldn’t you?
Have you ever said (or felt) any of the following?
- Social Media is a time sucking vampire
- Nobody even looks at my Facebook page so why bother
- I have a website that is all I need
- My posts don’t get much reach so it is pointless
- I don’t know what to write
- I can’t understand how an accountant or bookkeeper can use Instagram
- Social media just scares the crap out of me
- I am an accountant, I am not creative so this isn’t for me
Well I feel your pain. Why? Because I have been there. When I first started my business way back in 2013 I thought I knew exactly what to post on social media. But let me tell you I couldn’t have been more wrong if I tried.
My posts were long and boring #truthhurts. The fonts and colors were hard to read and ugly. I wasn’t solving any problems for my clients and there was no structure around any of it. As a result I was pouring time into Facebook with zero return. Zero. And that made me upset and want to quit.
So why did I persist? I invested time into learning how to streamline social media, I spent time learning what my potential customers best responded to, and I learnt that my ideal client is hanging out on social media every single day. And I could get my business in front of their eyes for free if I just nailed the process.